Hi, I’m Vinod.

I’m a performance marketer in Bengaluru. I build websites and run Meta Ads and Google Ads for businesses that need enquiries, not followers.

I do both because they fail together. The ads I’m asked to look at are usually fine; it’s what happens after the click that’s broken. The page is slow, or it’s a homepage that says everything at once, or nothing is tracked, so nobody knows which ad brought the customer who actually paid. Fixing the ad alone doesn’t help.

So I start with the boring parts: tracking that works, a page that keeps the ad’s promise, and a reply to every lead the same day. Then I test, and I only spend more on what brings customers. I write the code for my sites myself, which is why this one loads fast on a cheap phone.

I post what I find in ad accounts on Instagram at @mid.watch, and write the longer versions up in Notes.