Book a free review

Services · 04

Four ways to get enquiries.

Each one works alone. Most accounts need two: a page worth sending people to, and ads worth paying for.

04 · Tracking

Every lead gets a source.

Without tracking, ad platforms can’t learn and you can’t decide where the next rupee goes. Tracking setup covers the Meta Pixel and Conversions API (deduplicated, so each lead counts once), Google Ads conversions, GA4 with sensible events, and a UTM naming system for every link you post.

The end result is one monthly report that answers a single question: what did each customer cost, and which ad, post or search brought them?

Fig. 01 — What a working tracking setup connects

Read: UTM links that show which post brought the lead

How I work

Four steps. No mystery.

Each step is a fixed part of every project, in this order.

  1. Step 01

    Listen

    15-minute call. Your goal, your numbers, what you’ve tried.

  2. Step 02

    Fix the base

    Tracking, landing page, offer. Before any spend.

  3. Step 03

    Test

    3–6 ads, one goal, 1–2 weeks.

  4. Step 04

    Scale what works

    Move budget to the winners. Report cost per customer monthly.

Pricing

How pricing works.

There’s no price list, because no two accounts need the same work. You see the full scope and a fixed figure in writing before anything starts.

  1. 01

    Free review

    15 minutes · no obligation

    I look at your account or site and tell you the first thing I’d fix. Yours to use either way.

  2. 02

    Fixed written quote

    Scope, line by line

    Setup and monthly work listed in writing, with one fixed figure for each. No hourly billing, no surprises.

  3. 03

    Month to month

    No long contract

    Work continues while it’s worth it to you. Every month you see spend, leads, customers and cost per customer.

What shapes your quote

  • How many pages, campaigns or platforms are involved
  • What tracking is already in place, and what needs fixing
  • Whether ad creative and page copy are written for you
  • How soon you need to launch

Always separate: ad spend is paid by you directly to Meta or Google. Accounts, data and code stay in your name.

Start here

Get the first fix, free.

Then decide whether a quote is worth asking for.

Not sure which one you need? Ask me.

Free · 15 minutes · No pitch deck

Book reviewWhatsApp